Keyword Rankings Dropping? Find the Cause and Fix It
Seeing a keyword move from page one to page two can be frustrating, especially when there has been no major change to the website. One day a page may rank well, and a few days later, the same keyword may lose several positions. This is normal in SEO to some extent. Search rankings are not fixed. Google regularly changes how it evaluates pages, and competitors are also updating their websites, publishing new content, and building authority. However, frequent or large ranking drops should not be ignored. They can sometimes point to problems with content, technical SEO, competition, backlinks, or changes on the website. The good news is that most ranking problems can be investigated and improved. Why Do Keyword Rankings Drop? There is rarely one reason behind a ranking change. Several factors can affect where a page appears in search results. Here are some of the most common reasons. 1. Google Changes the Search Results Google constantly works on improving its search results. Algorithm c...